For an ad program to be effective, it needs to work for users, publishers and advertisers.
Here at Chitika, we are constantly improving our ecosystem. Keyword-driven ad units will be the most valuable if keywords are relevant, and lead to a landing page with a good user experience – that users can interact with on any device.
We're excited to announce that we have improved our landing pages to be responsive and compliant with mobile devices.
This is great news for users, publishers and advertisers. Users will see an improved user experience on mobile – in our network, we've seen a CTR increase of up to 50%! Publishers will see higher yield, and advertisers will see better, pre-qualified customers.
The journey continues… stay tuned for more enhancements as we barge ahead into the mobile space!
Did you know that 80% of internet users search the web on a smartphone? If your website isn't already mobile-optimized, you're going to want to work on that. Even Google says so! Still need some convincing? Read our latest Cidewalk Insights article on our top five reasons to take your website mobile in 2015.
To your success!
- The Chitika Affiliate Network Team
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