Jumat, 20 Maret 2015

It takes three to tango!

For an ad program to be effective, it needs to work for users, publishers and advertisers.
            
            
March 2015

 For an ad program to be effective, it needs to work for users, publishers and advertisers. 

Here at Chitika, we are constantly improving our ecosystem. Keyword-driven ad units will be the most valuable if keywords are relevant, and lead to a landing page with a good user experience – that users can interact with on any device. 

We're excited to announce that we have improved our landing pages to be responsive and compliant with mobile devices.

This is great news for users, publishers and advertisers. Users will see an improved user experience on mobile – in our network, we've seen a CTR increase of up to 50%! Publishers will see higher yield, and advertisers will see better, pre-qualified customers.

The journey continues… stay tuned for more enhancements as we barge ahead into the mobile space!


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Did you know that 80% of internet users search the web on a smartphone? If your website isn't already mobile-optimized, you're going to want to work on that. Even Google says so! Still need some convincing? Read our latest Cidewalk Insights article on our top five reasons to take your website mobile in 2015.

To your success!
- The Chitika Affiliate Network Team

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Chitika Ad Optimization Tips

The best spots you can place your Chitika ads are in or as close to the content as possible. For example, here are your best possible options on a blog:

  • Place the ad directly in between your blog post's title and the actual body of the post
  • Place the ad WITHIN the content of the blog post (i.e. in between paragraphs, lists, etc)
  • Place the ad directly below the post, before the comment option

In addition, following the tips below will make your  website look better to advertisers, which helps increase CPM:

  • Get rid of broken images and links
  • Don't place too much ad content above the fold
  • Disable any full-page pop ups, or pop ups that block site content
  • Keep your site's focus consistent across the entire site
  • Make your content consistent across the entire site
  • Customize your layout beyond the default template
  • Use proper grammar and limit the use of offensive language
  • Remove any adult content, including any adult ads
 

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